05.17.07

Plato is credited with the quote: "Necessity is the mother of invention." And I know just whom he was referring to… Mompreneurs! I truly believe that moms create the absolute best products. Why? Because moms know what other moms need. Today I have found a product that, trust me, you need. It is the IcyBag.

This product is so amazingly clever! Made of a water resistant rip-stop nylon and fully insulated, the IcyBag protects heat sensitive items while keeping them cool. The IcyBag has a nylon sleeve attached to the interior that holds one (or two) freezable gel packs. See, I told you this bag was clever! It is shaped like a cosmetic bag and is a perfect "toss it in the diaper bag" size.

The IcyBag is ideal for the soon-to-come hot summer days. It is just the right size to hold bottles, formula, juices boxes or even a couple mini sandwiches. Owner and inventor, Kathy Cohen suggests that the IcyBag is also great for carrying cosmetics, skin care products, medications and lotions. Ladies, just think how handy this will be at the beach!

The IcyBag, with one gel pack, sells for $14.99. Or for just $5 more you can order an additional gel pack. It is currently available in a boutique pink and brown color with more design choices coming soon. From the stylish colors to the convenient size, everything about the IcyBag screams, "This is a mom's must have". Just freeze the gel pack, slip it in the attached pouch and your mommy gear is sure to stay chilled…making you one cool mom!

Before you head out this summer in your sweltering hot vehicle, please do your heat sensitive items a favor; order an IcyBag. If they could talk, they surely would thank you!