08.10.07

Car booster seats…a love/hate relationship! Parents love them (they keep our little ones super safe) but kids hate them because "big boys and girls" have a reputation to uphold. How can your coolness remain in tact when mom drives up and the other kids on the playground see her unlatch you from your booster seat? Oh, it is so hard to be a kid in grade school these days! So what to do about the dilemma...I have just the solution, the Clek Olli™ Booster Seat.

First and foremost it is safe, safe, safe! The Clek Olli™ is the first backless booster made that attaches directly to the vehicle so it doesn't move in the event of a crash. Unlike other boosters that the child sits on and is not anchored to the vehicle, the Clek is secured to the vehicle and thus reduces the force on your child.

How does it work? "LATCH clips have been installed on all new vehicles sold in North America since 2000. They are chrome loops buried in the crease of all seats. The Clek™ LATCH system locks the booster seat into place quickly and easily using your vehicle's LATCH anchorage system. The Clek™ clips into them in seconds, hence the name." Be sure to preview the video here.

Other reasons for parents to fall in love with the Clek Olli™:
-        Installs and releases in less than 10 seconds
-        Weighs only 5 pounds for easy portability between vehicles
-        Premium fabrics protect vehicle seats
-        Adaptable storage pocket (cargo-thingy™) holds drinks, MP3 players, juice boxes and more
-        Plush seat cover is removable and washable
-        It is made by Magna International, the Canadian automotive seat-building specialists and utilizes many of the same materials found in luxury vehicle seating
-        It is designed for kids...Engineered for parents™

And now on to the most important reasons the Clek Olli™ is so darn cool - Reasons for kids to fall in love with the Clek:
-        No more "numb-bum"! The comfort-cube™ construction includes an additional layer of padding comfort little tushies
-        Customization! Match your seat cover to your mood with optional clekjacket™ seat covers in chic colors and hip patterns
-        A seat with a view! The Clek raises kids up about 4 inches, so kids are able to look out the window from the back seat at the height of an adult passenger (also allowing the seat belt to fit better)
-        Incognito! The Clek is backless so no one on the playground look in      through the window can tell it is a booster seat - everyone will just think you are just really tall for your age!

The Clek Olli™ is recommended kids whose height and weight are between 40-57 inches and 40-100 lbs. I know that when my mom reads this she is going to say, "Meg, you were such a little sprite. You would have been in this booster seat until you were 14." Humm…not really a problem, I am pretty sure that I would have felt like a princess on a throne. In fact I am half tempted to latch it in and go for a ride now!

Visit Clek to see for yourself why this product was awarded the 2007 Juvenile Products Manufacturers Association's Innovation Award.